Brian D. Anderson

Brian Anderson is a partner in the Intellectual Property Group in Sheppard Mullin's San Francisco and Palo Alto offices. He is also a member of the Entertainment, Technology and Advertising Group.

Brian enjoys a broad intellectual property and commercial transactions, corporate, advertising and data privacy and protection practice.

He helps technology and media companies at all stages of their growth in the commercialization of their intellectual property assets, including licensing and other technology transactions. Brian has additional expertise in the intellectual property aspects of M&A and other corporate matters. He also represents many of the largest retailers and consumer product manufacturers in the country on advertising, social media, cause marketing and e-mail and mobile marketing; sweepstakes and contests; Internet and e-commerce; gift cards, prepaid access and mobile payments; IT and business process outsourcing; and all forms of commercial transactions. Brian also focuses his practice on compliance with the various laws and standards that regulate the collection, use, sharing and protection of data, as well as data-related transactions.

Education

• J.D. University of California, Davis, 2002, Law Review
• B.A. University of California, Davis, 1999, with honors

Clerkships

• Law clerk in the Summer Honors Program at the U.S. Securities and Exchange Commission, 2000

Admissions

• California

Memberships

• Member, International Association of Privacy Professionals (IAPP)

Articles

• Dealing in Data: Business and Legal Considerations Respecting Data Transactions, Business Law News, the official publication of the Business Law Section of the California State Bar, Issue 4 (2012) 
• The Law of Online Contracts, Media Law Resource Center Bulletin "The Ins and Outs of Online Business" (March 2011)
• FTC Behavioral Advertising Privacy Principles Extend Far Beyond Current Requirements, Media Law Resource Center Bulletin "Digital Media & Comments on Frontiers in Internet Law" (May 2008)
• adbriefs, Fall 2005 - present

Speeches

• Privacy and Data Security Considerations for Consumer Internet Companies in Both Site Operation and Commercial Deals, SVForum (2012)
• Legal Issues with Advertising/Marketing Using Social Media, ACCA-SoCal In-House Counsel Conference (2012)
• Legal and Business Considerations of Mobile Social Media and Mobile Marketing, Social Media Legal Risks and Strategies Summit (2011)
• Legal Issues with Advertising/Marketing Using Social Media, ACCA-SoCal In-House Counsel Conference (2011)
• The Business and Legal Considerations of Cloud Computing, Law.com Panel (2010)

Events

• Digital Law Forum - Storm Clouds: Preventing and Managing Security Breaches, January 30, 2013
• The Intersection of Sports and Technology, October 4, 2012