Photo of Brian D. Anderson

Brian D. Anderson

Partner
San Francisco
T: 415.774.3287
F: 415.434.3947
Palo Alto
T: 650.815.2600
F: 650.815.2601
Overview
Publications & News
Memberships

Brian Anderson is a partner in the Intellectual Property Group in Sheppard Mullin's San Francisco and Palo Alto offices. He serves as Co-Chair of the firm's Technology Transactions Group and Privacy & Data Security Group.

Areas of Practice

Brian enjoys a broad intellectual property and commercial transactions, corporate, advertising and privacy and data security practice.

He focuses his practice on structuring and negotiating intellectual property and technology deals, such as license agreements, joint ventures and strategic alliances, in a wide range of industries – including software, robotics, electronics, retail, fashion, consumer goods, entertainment and media, advertising, financial services, mobile and data analytics – as well as on the intellectual property and commercial aspects of corporate transactions, such as mergers, acquisitions and spin-outs. Brian also represents many of the largest retailers and consumer brands in the country on advertising, social media, cause marketing and e-mail and mobile marketing; sweepstakes and contests; Internet and e-commerce; gift cards, prepaid access, digital currency, mobile payments; IT, business process and third party logistics (3PL) outsourcing deals; and all forms of commercial transactions. He also counsels clients on compliance with the various laws and standards that regulate the collection, use, sharing and protection of data.

Articles

  • Online student privacy bill prompts debate, Daily Journal (March 5, 2014)
  • Dealing in Data: Business and Legal Considerations Respecting Data Transactions, Business Law News, the official publication of the Business Law Section of the California State Bar, Issue 4 (2012) 
  • The Law of Online Contracts, Media Law Resource Center Bulletin "The Ins and Outs of Online Business" (March 2011)
  • FTC Behavioral Advertising Privacy Principles Extend Far Beyond Current Requirements, Media Law Resource Center Bulletin "Digital Media & Comments on Frontiers in Internet Law" (May 2008)
  • adbriefs, Fall 2005 - present

Media Mentions

Speeches

  • Privacy vs. Relevancy: How to Get Both, Mobile Media Summit San Francisco: Apps and Ads (2014)
  • Privacy and Data Security Considerations for Consumer Internet Companies in Both Site Operation and Commercial Deals, SVForum (2012)
  • Legal Issues with Advertising/Marketing Using Social Media, ACCA-SoCal In-House Counsel Conference (2012)
  • Legal and Business Considerations of Mobile Social Media and Mobile Marketing, Social Media Legal Risks and Strategies Summit (2011)
  • Legal Issues with Advertising/Marketing Using Social Media, ACCA-SoCal In-House Counsel Conference (2011)
  • The Business and Legal Considerations of Cloud Computing, Law.com Panel (2010)

Events

  • Member, International Association of Privacy Professionals (IAPP)
  • Member, The Licensing Executives Society (LES)
  • Appointed Member, Cyberspace Committee of the Business Law Section of the State Bar of California