Marketing College

This course could be called "What They Don't Teach you in Law School."   Who knew that, in addition to practicing law, you also need to know how to develop business?  Although you aren't expected to be a marketer (or "rainmaker," in law firm argot) for many years, there are some simple things associates can do early in their careers to get a head start on the process.  It's not unlike planting seeds early so that flowers will bloom later. 

Want specifics?  You will learn how to:

• Effectively network (did you know that name badges should be worn on the upper right side, because that is where people's eyes look when they shake your hand?  See, you've learned something already!)
  
• Increase your visibility (we aren't talking about putting your photos on milk cartons, but we considered it)
  
• Research the client before you meet them (the return of 'homework'  or "Thank Goodness for Google") 
  
• Uncover client needs (What a concept: offer clients legal services they actually need!)
  
• Actively listen (It's harder than it sounds, but, yes, essentially it means you don't talk.)
  
• Understand the four major communications styles (so if the partner or client is looking at her watch, get to the point, pronto!)

These are all skills that are useful in many forums, not just in law firms. 

Of course, your exclusive focus for quite some time will be on doing excellent legal work -- a vital role that helps ensure we keep the valuable clients we already have.  Although you won't be making major rain just yet, we'll get you started on making a little mist.