
News
- Seong Kim Bolsters Firm’s Korea & Mexico Practices; Rebecca Edelson Brings Trade Secrets ExpertiseMay 31, 2016
- Firm Continues IP Practice Group Expansion with Prominent San Diego Trademark ExpertAugust 6, 2015
Attorneys
- Valerie Alter
- Brian Anderson
- Edward Anderson
- Jennifer Ayers
- Martin Bader
- Tyler Baker
- Harper Batts
- Bill Blonigan
- Paul Bost
- James Burgess
- Laura Burson
- Chelseaa Bush
- Craig Cardon
- James Chadwick
- Bruce Chapman
- Laura Chapman
- Jonathan DeFosse
- Rick Dunning
- Rebecca Edelson
- Timothy Epp
- James Fazio
- Allison Fulton
- Paul Garrity
- Robert Guite
- Michael Heimbold
- Michael Heins
- Steven Hollman
- Robert Hough II
- Susan Hwang
- Michelle Kahn
- William Kane
- Martin Katz
- Michelle Kim
- Edwin Komen
- Stephen Korniczky
- Lisa Martens
- Robert Masters
- Mark McGrath
- Scott Miller
- Hal Milstein
- Hyo Jin Paik
- Yasamin Parsafar
- Don Pelto
- Chris Ponder
- Gazal Pour-Moezzi
- Dylan Price
- Kent Raygor
- Tenaya Rodewald
- Cristina Salvato
- Michael Scarborough
- James Soong
- Ximena Suarez
- Carlo Van den Bosch
- Brittany Walter
- Sarah Williamson
- Michelle Wisniewski
- Daniel Yannuzzi
Overview
Inspired competition is the cornerstone of our economy, and effective advertising is a vital tool to any company's survival. Businesses routinely use comparative advertising, offers of "free" products, rebates, sweepstakes, contests, testimonials, endorsements, and a panoply of product claims in every available media to distinguish themselves from their competitors. At the same time, consumer and competitor complaints, rigorous government enforcement of false advertising laws, and industry self-policing are on the rise.
Sheppard Mullin attorneys are well-versed in all aspects of competition and advertising law. The firm routinely handles disputes involving claims of unfair competition, including those involving large-scale ex parte seizures of counterfeit goods and stolen computer software. Our attorneys also conduct compliance reviews of advertising copy prior to publication and provide practical advice on a broad range of advertising and marketing issues.
Sheppard Mullin effectively represents clients in all types of advertising proceedings including false advertising, libel and defamation actions in federal and state courts, and the investigation of false and deceptive advertising claims by the Federal Trade Commission, the various state attorneys general, and trade groups, including the National Advertising Division of the Council of Better Business Bureaus, Inc. We also conduct multi-media interactive in-house compliance programs designed to educate and train employees in these areas.
Recognitions
- Daily Journal, April 18, 2018
- The National Law Journal, March 2018
Thought Leadership
Articles
- The Metropolitan Corporate Counsel, June 2014
- BNA Insights, September 10, 2013