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Thought Leadership

Scott Palmer is a partner in Sheppard Mullin's Intellectual Property Practice Group in the firm's Beijing office.

Areas of Practice

Mr. Palmer’s practice includes the management of IP portfolios for multinational companies, as well as IP registration, prosecution, acquisition, maintenance, licensing, and enforcement. He advises on the administrative and criminal enforcement of IP, and manages anti-counterfeiting and anti-piracy programs for a wide range of multinational clients in the PRC. Mr. Palmer’s practice includes customs registration/enforcement of IP, technology transfers, enforcement of IP on the internet, brand development and advertising, cross-border registration and enforcement of IP, as well as product quality and product approval/registration compliance.

Mr. Palmer is an experienced litigator, and he has supported clients as plaintiffs and defendants in a wide range of IP related disputes in the PRC. He has managed litigation projects involving trademarks, trade-names, trade secrets, copyright, and patents (designs, inventions and utility models) across a wide range of industries, including hospitality, automotive, software, musical instruments, apparel, entertainment, life sciences, cosmetics, transport, and power. Mr. Palmer also assists PRC entities with cross-border IP registration, maintenance, enforcement and litigation.


  • Recommended by The Legal 500 Asia Pacific: Intellectual property - Foreign firms, 2016-2018
  • Listed as a Leading Lawyer (Intellectual Property) – Chambers Global, 2015-2018
  • Listed as a Leading Individual (Foreign Firms, China) – World Trademark Review (WTR), 2010-2017
  • Listed as a Leading Lawyer (Intellectual Property, China) – Chambers Asia, 2011-2018
  • Listed as a Leading Lawyer (Intellectual Property, China) – Expert Guides, 2014


Mr. Palmer has significant experience assisting multinationals and PRC entities with China-focused and cross-border IP and brand protection matters, including the following:

  • Assisting with all aspects of trademark and brand development, including the clearance, registration, prosecution, acquisition, maintenance, and licensing of trademarks, domain names, and other brand-related IP;
  • Managing the PRC anti-counterfeiting, anti-piracy, and border protection portfolios for large multinational companies in the hospitality, automotive, software, musical instruments, apparel, entertainment, life sciences, cosmetics, transport, and energy industries;
  • Managing PRC technology and patent licensing portfolios for multinational companies in the PRC;
  • Managing complex litigation projects before the PRC courts in first and second-tier jurisdictions for disputes involving trademarks, unfair competition (trade dress, false advertising, enterprise name infringements, etc.) copyright (including software, audio-visual works, written works, works of fine art, and architectural works) and patents (designs, utility models, inventions);
  • Advising on copyright issues involving film, written works, music, software, architectural designs, fonts, photography, works for fine art, etc., including issues related to the commissioning and work-for-hire arrangements, as well as the transfer and licensing of rights to such works;
  • Advising on issues related to software and the provision of original content in an open-source environment;
  • Advising on matters involving secondary liability for IP infringements on the internet, and managing notice and take-down and other enforcement initiatives for content producers/providers and brand owners;
  • Managing anti-counterfeiting and anti-piracy industry coalition projects involving administrative, civil and criminal enforcement of IP rights in the PRC;
  • Managing IP registration and registry prosecution portfolios for large multinational companies, covering trademarks, domain names, design patents, and copyright; and
  • Advising on matters related to the approval, distribution, sale, advertisement, import, and testing of goods in the regulated industries, such as cosmetics and pharmaceuticals.


  • “An Identity Crisis: Regime Legitimacy and the Politics of Intellectual Property Rights in China,” Indiana Journal of Global Legal Studies, Spring 2001
  • “A Defining Case for Copyright Protection of Architectural Designs in the PRC: Analysis of the Porsche v. Beijing Techart Case,” Asia IP, June 2009
  • “Yige Baohu Sanxing Jianzhu Zuopin Banquande Jingdian Anli,” Zhongguo Zhishi Chanquan Bao (China Intellectual Property News), October 14, 2009

SMRH China Law Blog Posts


  • INTA, Chair, Trademark Office Practices Committee, China Subcommittee
  • INTA, China Global Advisory Counsel
  • AmCham, Co-Chair, Intellectual Property Forum
  • Copyright Society of the USA
  • New York State Bar Association