Print PDF

Advertising Law Institute 2019

Practising Law Institute

Gleacher Center
450 N Cityfront Plaza Dr
Chicago, IL 60611

New media outlets and increased digitization continue to create new challenges for advertisers who fight to preserve and increase market share and reach their consumers effectively. This program, updated each year to reflect current legal trends cutting across the advertising industry, is led is led by an expert faculty who will provide important strategies needed to stay on top of a continually evolving digital landscape. Learn practical tips for managing risk and avoiding pitfalls that arise when running interactive advertising campaigns. Covering topics such as promotions and sweepstakes, mobile advertising challenges, privacy considerations, claim substantiation and more, this expansive program will equip you with the tools you need to practice advertising law today.

Liisa Thomas serves as a chairperson for this event. She and Rachel Tarko Hudson will be speaking on the topics listed below. Click to expand the selection.

Click here for more information and registration.

Endorsements, User-Generated Content, and Celebrities

Rachel Tarko Hudson

10:15 a.m.


  • Influencer agreements
  • False advertising, misleading advertising and claim substantiation through social media
  • Investigating the corners of the endorsement guidelines
  • Working with celebrities
  • How SAG fits in

Interactive Advertising

Liisa Thomas

1:30 p.m.


  • Understanding the laws and risks of direct marketing to consumers (i.e., calling, texting, e-mailing)

Ethics of Advertising

Liisa Thomas

2:30 p.m.


  • Explore best practices for avoiding ethical pitfalls when managing ad campaigns


Jump to Page

By scrolling this page, clicking a link or continuing to browse our website, you consent to our use of cookies as described in our Cookie and Advertising Policy. If you do not wish to accept cookies from our website, or would like to stop cookies being stored on your device in the future, you can find out more and adjust your preferences here.