Genevieve Perez is special counsel in the Entertainment, Technology and Advertising Practice Group in the firm's New York office. She is the lead associate of the Advertising Team.

Areas of Practice

Genevieve’s practice focuses on transactional matters in the entertainment, technology, media, fashion and advertising fields. Specific areas of expertise include:

  • Film and television rights acquisition and financing
  • Domestic and international distribution of film and television content
  • Content licensing across various platforms and devices, including emerging media platforms
  • Brand licensing and apparel distribution
  • Strategic brand alliances and joint ventures, as well as marketing, advertising and promotional initiatives
  • App development and distribution, software licensing and software-as-a-service (SaaS) arrangements
  • Ad serving, distribution and exchange platforms
  • Programmatic advertising and data sharing
  • Production, communications and event-based creative services
  • Website and mobile application privacy policies, terms of use and end user license agreements
  • Official rules, terms and conditions and related documentation for sweepstakes, contests and similar promotions



Served as in-house counsel for Cinedigm Entertainment Corp., where she advised on film and television content acquisition and distribution.



500 X The Next Generation, Lawdragon, 2023

Hollywood's New Leaders, Variety, 2022

Best Lawyers: Ones to Watch, Best Lawyers, 2023-2024

Recommended Lawyer - Media and Entertainment, Legal 500, 2022


Speaking Engagements

  • Moderator, "Hot Topics in Esports Advertising from Both Sides: Brands and Esports Organizations," 2022 ANA Masters of Marketing Law Conference, November 8, 2022



Member, Entertainment, Arts and Sports Law Section, New York State Bar Association

Member, Intellectual Property Law Section, New York State Bar Association

Member, New York Women in Film and Television

Digital Media


J.D., Brooklyn Law School, 2011

B.S., St. Peter's University, 2008


  • New Jersey
  • New York
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