Photo of Genevieve  Perez

Genevieve Perez

Associate
New York
T: 212.653.8700
F: 212.653.8701

Education

  • J.D., Brooklyn Law School, 2011
  • B.S., St. Peter's University, 2008
  • New Jersey
  • New York
Overview
Experience
Thought Leadership
Memberships

Genevieve Perez is an associate in the Entertainment and Digital Media Practice Group in the firm's New York office.

Areas of Practice

Genevieve’s practice focuses on transactional matters in the entertainment, technology, media, fashion and advertising fields. Specific areas of expertise include:

  • Film and television rights acquisition and financing
  • Domestic and international distribution of film and television content
  • Content licensing across various platforms and devices, including emerging media platforms
  • Brand licensing and apparel distribution
  • Strategic brand alliances and joint ventures, as well as marketing, advertising and promotional initiatives
  • App development and distribution, software licensing and software-as-a-service (SaaS) arrangements
  • Ad serving, distribution and exchange platforms
  • Programmatic advertising and data sharing
  • Production, communications and event-based creative services
  • Website and mobile application privacy policies, terms of use and end user license agreements
  • Official rules, terms and conditions and related documentation for sweepstakes, contests and similar promotions

Experience

Served as in-house counsel for Cinedigm Entertainment Corp., where she advised on film and television content acquisition and distribution.

Articles

Covering Your Ads Blog Posts

Memberships

  • Member, Entertainment, Arts and Sports Law Section, New York State Bar Association
  • Member, Intellectual Property Law Section, New York State Bar Association
  • Member, New York Women in Film and Television