Health-e Law Episode 5: Gamification: Playing for Health with Craig Lund


Welcome to Health-e Law, Sheppard Mullin's podcast exploring the fascinating health-tech topics and trends of the day. Our digital health legal team, alongside brilliant experts and thought leaders, share how innovations can solve some of healthcare’s (and maybe the world’s) biggest problems, if properly navigated. In this episode, Craig Lund, co-founder and CEO of Mightier, joins us to discuss the role of gamification in healthcare, including its potential to improve both access to care and patient engagement.


What We Discussed in This Episode:

  • What is gamification in healthcare?
  • What solutions does gamification offer that the healthcare industry would otherwise struggle to provide?
  • How can gamification improve access to mental and behavioral health services?
  • How might gamification help overcome some of the stigma that often prevents kids and their families from engaging with mental health services?
  • How do you see gamification growing across the broader healthcare industry?
  • What must be done to ensure healthcare consumers can access these solutions and to ensure they are affordable?
  • What are you most excited about for the future?

About Craig Lund

Craig Lund is co-founder and CEO of Mightier, an innovative bio-responsive platform that helps children develop emotional calming and coping skills through fun video game play.

Before co-founding the company in 2016, Craig served as interim CEO of Selux Diagnostics, a company transforming antibiotic medicine, and the Chief Commercial Officer of 1366 Technologies, a solar company out of MIT. From 2004 to 2006, he worked for the US Department of Defense in Iraq to launch the government securities market and for Endeavor Argentina, where he helped entrepreneurs start new businesses. He is a graduate of Dartmouth College and Harvard Business School.

About Sara Shanti

A partner in the Corporate Practice Group in the Sheppard Mullin's Chicago office and co-lead of its Digital Health Team, Sara Shanti’s practice sits at the forefront of healthcare technology by providing practical counsel on novel innovation and complex data privacy matters. Using her medical research background and HHS experience, Sara advises providers, payors, start-ups, technology companies, and their investors and stakeholders on digital healthcare and regulatory compliance matters, including artificial intelligence (AI), augmented and virtual reality (AR/VR), gamification, implantable and wearable devices, and telehealth.

At the cutting edge of advising on "data as an asset" programming, Sara's practice supports investment in innovation and access to care initiatives, including mergers and acquisitions involving crucial, high-stakes and sensitive data, medical and wellness devices, and web-based applications and care.

About Phil Kim

A partner in the Corporate and Securities Practice Group in Sheppard Mullin's Dallas office and co-lead of its Digital Health Team, Phil Kim has a number of clients in digital health. He has assisted multinational technology companies entering the digital health space with various service and collaboration agreements for their wearable technology, along with global digital health companies bolstering their platform in the behavioral health space. He also assists public medical device, biotechnology, and pharmaceutical companies, as well as the investment banks that serve as underwriters in public securities offerings for those companies.

Phil also assists various healthcare companies on transactional and regulatory matters. He counsels healthcare systems, hospitals, ambulatory surgery centers, physician groups, home health providers, and other healthcare companies on the buy- and sell-side of mergers and acquisitions, joint ventures, and operational matters, which include regulatory, licensure, contractual, and administrative issues. Phil regularly advises clients on matters related to healthcare compliance, including liability exposure, the Stark law, anti-kickback statutes, and HIPAA/HITECH privacy issues. He also provides counsel on state and federal laws, business structuring formation, employment issues, and involving government agencies, including state and federal agencies.

Contact Info:

Craig Lund

Sara Shanti

Phil Kim


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This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.

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