Alexis Robinson is a partner in the Entertainment, Technology and Advertising Practice Group in the firm's New York office.
Areas of Practice
Alexis, a former in-house counsel at several multinational corporations, provides legal and strategic counsel in connection with a broad range of transactional matters involving the convergence of technology, entertainment, music, fashion, e-commerce, advertising and content licensing. She counsels clients in connection with complex commercial transactions across a variety disciplines, with an emphasis in negotiating deals involving digital content and music licensing, distribution and rights acquisition, mobile app development and distribution, software-as-a-service (SaaS) arrangements, fintech, IoT technology, data privacy and information security, esports licensing, endorsements and sponsorships, online gaming development and brand licensing and apparel distribution. Ms. Robinson also advises clients on the use of electronic communication and social media, social media platform compliance, execution of e-mail marketing campaigns, text message campaigns and online information collection programs in compliance with CAN-SPAM, General Data Protection Regulation (GDPR) and The California Consumer Privacy Act (CCPA), and compliance with Federal Trade Commission guidelines for advertising and marketing to consumers.
Dealmakers Impact Report, Variety, 2021
Legal Impact Report, Variety, 2021
- Join Sheppard Mullin and The United States - Mexico Chamber of Commerce for the U.S. - Mexico Fashion Industry Commerce Conference, Sheppard Mullin New York, 02.27.2020
J.D., Benjamin N. Cardozo School of Law, Intellectual Property Concentration, 2008
B.A.,University of Delaware, 2005
- New York