Alexis Robinson is a partner and leader of the Entertainment, Technology, and Media Practice Group, a Tier 1 practice as ranked by both Chambers and the Legal 500. She also serves as a co-leader of the Music Industry Team.
Areas of Practice
Alexis provides strategic counsel in connection with complex commercial transactions across a variety disciplines, with an emphasis in negotiating deals involving emerging technology, entertainment and media. She has been recognized as a Top Music Lawyer by Billboard Magazine and top ranked dealmaker and lawyer by Variety and Legal 500. Prior to joining the Firm, Alexis served as in-house counsel at one of the largest privately held corporations in the US, where she oversaw the company’s global intellectual property portfolio, as well as at a Fortune 500 cosmetic and beauty company. Her in-house experience has provided her with a unique perspective on the legal needs of businesses in the entertainment and technology industry and ability to provide practical, solution-based legal counsel.
Alexis has extensive experience negotiating agreements and licensing arrangements involving disruptive technology, as well as assisting her clients in developing strategies to mitigate legal risk while harnessing the benefits of transformative technology. She has advised clients on leveraging artificial intelligence (AI) to transform their businesses, including navigating novel legal issues related to intellectual property ownership, monetization and data privacy.
She also has experience negotiating deals involving digital content and music licensing, distribution and rights acquisition, app development and distribution, software-as-a-service (SaaS) arrangements, IoT technology, esports licensing, endorsements and sponsorships, online gaming development and brand licensing and apparel distribution. Her clients include digital service platforms and providers, performance rights organizations, broadcast and cable television networks, motion picture studios, social media platforms, buyers and sellers of intellectual property rights, live event platforms and producers, advertisers, advertising networks and advertising agencies, recording artists, composers, and producers, record labels, and publishers.
Top Music Lawyer, Billboard Magazine, 2023
Dealmakers Impact Report, Variety, 2021-2022
Legal Impact Report, Variety, 2021
Recommended Lawyer - Media and Entertainment, Legal 500, 2022
Recommended Lawyer - Technology Transactions, Legal 500, 2022
Entertainment Law Blog Posts
- "Rise of the Machines: How AI is Shaking Up the Music Industry," April 5, 2023
- Embracing the AI Wave: Navigating Monetization Opportunities and Safeguarding Against Risks in AI-Driven BusinessSheppard Mullin, 07.19.2023
- During SXSW, Wax Myrtle's, Austin, Texas, 03.15.2023
- Join Sheppard Mullin and The United States - Mexico Chamber of Commerce for the U.S. - Mexico Fashion Industry Commerce Conference, Sheppard Mullin New York, 02.27.2020
J.D., Benjamin N. Cardozo School of Law, Intellectual Property Concentration, 2008
B.A.,University of Delaware, 2005
- New York