Advertising Law Institute 2015
Chicago, IL | September 17-18, 2015
San Francisco, CA | October 15-16, 2015
Webcast | October 15-16, 2015
New media outlets and the growing importance of social networking continue to create new challenges for advertisers, who are fighting harder than ever to preserve and increase market share and to reach their consumers effectively. This program, updated to reflect current legal trends cutting across the advertising industry, is led by an expert faculty who will provide important strategies needed to stay on top of a continually evolving digital landscape. Top in-house and firm practitioners will share their expertise and provide practical tips for managing risk and avoiding pitfalls that arise when running interactive advertising campaigns. Covering topics such as promotions and sweepstakes, mobile advertising challenges, privacy considerations, claim substantiation and more, this expansive program will equip you with the tools you need to practice advertising law today.
What You Will Learn
- Managing challenges posed by consumer reviews
- Special issues in music licensing
- Data collection, customer loyalty programs other digital incentives
- Tips for running a successful and compliant sweepstakes and promotions
- Enforcement priorities of regulators
Sheppard Mullin Partner Ben Mulcahy will be speaking on Legal Issues in Branding.
Earn one hour of Ethics credit!
Who Should Attend
Firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of contracts, advertising, media, communications, trademark, and consumer protection law will benefit from this program.