Product Labeling & Advertising Claims Check-Up Webinar
10.14.2020
This webinar covers litigation and regulatory trends in product labeling and advertising claims. As advertising copy evolves to reach new customers, so do litigation and enforcement theories brought by plaintiffs and the FDA. This is a discussion of what sellers and makers of foods and consumer products need to know now to avoid common pitfalls.
We will touch on:
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Hot topics in regulation and litigation concerning labels and ad claims, including “organic,” “no preservatives,” and “natural” claims
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Product quantity and side effects
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CBD and cannabis products
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Cross-channel and omnichannel advertising
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Product reviews and SEO copy