Big Data and Online Behavioral Advertising (OBA): An Advertiser’s Perspective
PLI's Advertising Law Institute
University of Chicago Gleacher Cente
9:00 a.m.- 3:30 p.m
Liisa will be giving opening remarks and presenting, "Big Data and Online Behavioral Advertising (OBA): An Advertiser’s Perspective Origins of big data and how to legally acquire data."
- Tips for negotiating agreements with vendors
- Understanding the legal restrictions, risks, and requirements governing use of consumer data in mobile and online applications
- Handling cross-platform data collection and use
- What lies ahead for big data?
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