Photo of Brian D. Anderson

Brian D. Anderson

San Francisco
T: 415.774.3287
F: 415.434.3947
Silicon Valley
T: 650.815.2600
F: 650.815.2601
Thought Leadership

Brian Anderson is a Partner in Sheppard Mullin's San Francisco and Palo Alto offices. He is Co-Team Leader of the firm's Technology Transactions Team and Advertising Team.

Areas of Practice

Technology: Mr. Anderson works with companies to help them create, acquire, use, and commercialize intellectual property, technology, and data, including counseling, structuring, and negotiating such deals.

Advertising: He handles advertising, promotion, sponsorship, endorsement, affinity, and brand marketing campaigns and agreements for some of the world’s most famous retailers and brands.

Privacy & Data Protection: As a founding Team Leader of the Firm’s Privacy & Cybersecurity Team, Mr. Anderson counsels companies on compliance with privacy, cybersecurity, and data protection laws and standards.

The Daily Journal named him one of the top 40 attorneys under 40 in California.

Mr. Anderson is highly ranked by Legal 500 in the area of Media, Technology and Telecoms.


  • Software licensing
  • IT, e-commerce, and logistics outsourcing projects
  • Cloud/SaaS and IT services agreements
  • Manufacturing, supply, and distribution agreements
  • Advertising (broadcast, print, and digital) campaigns
  • Social media, e-mail and mobile marketing, sweepstakes, contests, and promotions
  • Charitable commercial co-ventures
  • Sponsorship and endorsement deals
  • Gift card, prepaid access, rewards, and loyalty programs
  • Collection and use of personal data, including cross-border data transfers
  • Data security incident response


  • Top 40 Under 40, Daily Journal, 2016
  • Media, Technology and Telecoms, Legal 500, 2014-2017


  • 11th Circuit Reverses Summary Judgment Grant in TCPA Suit Against Medical Debt Collector, Cyberspace Law e-Bulletin, (January 2015)
  • Online student privacy bill prompts debate, Daily Journal (March 2014)
  • Dealing in Data: Business and Legal Considerations Respecting Data Transactions, Business Law News, the official publication of the Business Law Section of the California State Bar, Issue 4 (2012) 
  • The Law of Online Contracts, Media Law Resource Center Bulletin "The Ins and Outs of Online Business" (March 2011)
  • FTC Behavioral Advertising Privacy Principles Extend Far Beyond Current Requirements, Media Law Resource Center Bulletin "Digital Media & Comments on Frontiers in Internet Law" (May 2008)
  • adbriefs, Fall 2005 - present

Covering Your Ads Blog Posts

Media Mentions

Speaking Engagements

  • The Mobile Natives: Reaching Young Consumers, Mobile Media Summit San Francisco: Apps and Ads (2015)
  • An Invisible Enemy: Cyber Risks and Security, USC Corporate Governance Summit (2014)
  • Privacy vs. Relevancy: How to Get Both, Mobile Media Summit San Francisco: Apps and Ads (2014)
  • Privacy and Data Security Considerations for Consumer Internet Companies in Both Site Operation and Commercial Deals, SVForum (2012)
  • Legal Issues with Advertising/Marketing Using Social Media, ACCA-SoCal In-House Counsel Conference (2012)
  • Legal and Business Considerations of Mobile Social Media and Mobile Marketing, Social Media Legal Risks and Strategies Summit (2011)
  • Legal Issues with Advertising/Marketing Using Social Media, ACCA-SoCal In-House Counsel Conference (2011)
  • The Business and Legal Considerations of Cloud Computing, Panel (2010)



  • Member, International Association of Privacy Professionals (IAPP)
  • Member, The Licensing Executives Society (LES)
  • Appointed Member, Cyberspace Committee of the Business Law Section of the State Bar of California