- J.D., Duke University School of Law, 1997
- B.A., Duke University, 1994, summa cum laude, Phi Beta Kappa
Leif Cervantes de Reinstein is a partner in the Entertainment and Digital Media Practice Group in the firm's Century City office. He heads his group’s diversity & inclusion efforts.
Areas of Practice
Leif is a leading entertainment attorney for all business transactions related to television, digital and feature films. He has a strong focus in all commercial and legal aspects of scripted TV and streamed programming. Having previously worked in corporate finance, been a partner at a talent boutique law firm, and led an in-house team at Fremantle, Leif is a "go-to" outside general counsel and business affairs lawyer who advises his clients from all sides of the table. He also represents writers, directors, actors, and production companies, especially those seeking to amplify their industry presence via financier relationships, studio-building, and digital & advertiser deals. New entrants to the television marketplace, in particular, hire Leif to help them ramp up their TV units and portfolios. He represents all categories of institutions looking to finance, produce and license or own content including media conglomerates, major television networks and premium subscription video on demand (SVOD) exhibitors, feature film and TV studios, advertisers, well-leveraged production companies, equity funds, foreign investors and high-net worth individuals. Leif adds value to his clients’ businesses by providing them with commercial dealmaking prowess, complicated rights and chain-of-title analysis, company structuring and operations advice, risk management, leveraging of his industry relationships, and general marketplace strategy.
Leif also leads media teams on mergers and acquisitions; handles entertainment-related investment agreements and joint ventures; and negotiates successful U.S. and overseas television and SVOD licenses, co-production and co-financing arrangements. He recently structured a venture between three networks to start a new SVOD platform for British content, Britbox. On the corporate media front, Leif counsels 101 Studios for all business and legal matters, advised Miramax on its sale to beIN Media, Fremantle in its purchase of Italian studio Wildside and a music publishing company on film/TV/live stage assets in its $600-million acquisition of a library.
Throughout his 22+ year career, Leif has been at the forefront of digital media. He has worked with new media companies since the Internet’s inception and, while in-house, led programming initiatives for Fremantle’s digital unit. He has since parlayed that experience into advising streaming exhibitors from their earliest stages of organization, helping them to build studio divisions, and assimilating them to the entertainment industry landscape and practices. Leif now represents some of the largest and most premium SVOD platforms, plus has helped or assists emerging new media market entrants like Britbox, SoulPancake and IMG.
Some of Leif’s current and recent small-screen projects include "Billions," "Ray Donovan," "Penny Dreadful: City of Angels," "Dummy," "The Power," "The New Pope," "Servant," "Yellowstone," "Perpetual Grace, LTD," "Wu Assassins," "The I-Land," "America to Me," "The Rookie," "Twin Peaks," and "When They See Us." Leif has also worked on recent feature films like "Rocketman," "The Current War," the "Halloween" reboot, the Coen Brothers' "The Ballad of Buster Scruggs," "Under the Silver Lake," "Extremely Wicked, Shockingly Evil and Vile," and "To All the Boys I’ve Loved Before 2."
Born and raised in Los Angeles, Leif is a Hollywood insider and authority on the film and TV business. He is also well-versed in corporate, finance and digital matters, all of which uniquely informs his advice to clients in an increasingly inter-disciplinary time for content creation. Leif offers bespoke solutions to the most complicated and high-level audiovisual issues, deals and projects. He prides himself on informed, holistic counsel at all stages of the pipeline - from creative inception and company capitalization, through to content development and production, and finally in helping with monetization strategies for programming, films and libraries. With this suite of services, Leif is a lawyer who helps to maximize creative companies’ and individuals’ brands and value.
Leif is a member of the firm's Out at Sheppard LGBTQ Group.
- Top 100 Power Lawyer, Corporate Entertainment, The Hollywood Reporter, 2019
- Southern California Super Lawyer, Super Lawyer, 2015-2018
- Business Wire, October 23, 2018
- Panelist, "Video/TV/Movies: Redefining Video Distribution: The Melting Pot of OTT, Cable and Linear Television," Digital Entertainment World Expo (DEW), February 4, 2019
- The Power of Creativity and InfluenceFebruary 4-5, 2019
- Christopher Street West Association and LA Pride (Pro Bono Client)
- Legal Aid Foundation of Los Angeles (Pro Bono Client)
- The Trevor Project (Former Lifeline Counselor)