Leif Cervantes de Reinstein

Leif Cervantes de Reinstein is a partner in the firm’s prestigious Entertainment, Technology and Advertising Practice Group in the Century City office. Leif also heads his group’s and office’s diversity & inclusion efforts.

Areas of Practice

Leif is a leading entertainment lawyer for all business transactions related to television, digital and feature films. Over the last several years, he has been recognized as a top dealmaker by Variety, Legal 500 US and The Hollywood Reporter. Leif has a strong focus in all commercial and legal aspects of film finance, development, production and distribution, plus an expertise in “prestige” scripted TV and streamed programming. Having previously worked in corporate M&A, as a talent attorney, and in-house at Fremantle, Leif is a "go-to" outside general counsel and business operations and affairs lawyer who provides 360° advice. Film studios newly entering the television marketplace or TV companies now making motion pictures hire Leif to advise them on new content areas, particularly as the industry moves towards hybridization. Leif adds value to his clients’ businesses by providing them with commercial transactions prowess, business operations advice, risk management in a complex world, leveraging of his industry relationships, and general market strategy.

Some of Leif’s major clients are Paramount, including Showtime, Awesomeness, Paramount Network, BET and MTV Entertainment Studios; his longstanding client Fremantle; 101 Studios for which he is outside head of business and legal affairs; and other prominent mini-majors like MRC, wiip, eOne, Roadside Attractions, Media Res, Escape Artists, Participant Media, Sister, Black Bear Pictures and Miramax. Leif also works closely with advertisers in the content space, including Hasbro, Peloton, The Hershey Company, influencer marketing agency Social Chain, and digital educational and learning solutions platform, Age of Learning.

In collaboration with the firm’s corporate group, Leif also leads media teams on mergers and acquisitions; handles entertainment-related investment agreements and joint ventures; and negotiates groundbreaking U.S. and overseas television and SVOD licenses, co-production and co-financing arrangements. In this capacity, he has worked with Sony Pictures, Domain Capital, JTBC (South Korea), Banijay (France), and ICM Partners. Recently, Leif assisted Sony in its acquisition of the non-scripted television behemoth Industrial Media.

Throughout his 25 year career, Leif has been at the forefront of digital media. He has worked with new media companies since the Internet’s inception and, while in-house, led programming initiatives for Fremantle’s digital unit. He has since parlayed that experience into advising streaming exhibitors like Paramount+, Amazon, Apple TV+ and Netflix from their earliest stages of content studio organization.

Some of Leif’s current and historical small-screen projects include the following critical and commercial hits: The Taylor Sheridan universe including Yellowstone, 1883, 1932, Tulsa King, and Mayor of Kingstown, Two and a Half Men, True Blood, Six Feet Under, the CSI franchise, Mare of Eastown, Dickinson, The Summer I Turned Pretty, The Power, Magic the Gathering, We Are Who We Are, UnReal, American Idol, America's Got Talent, Billions, Penny Dreadful, The New Pope, Servant, Mosquito Coast, The Rookie, When They See Us, Station 11, The L Word (both original and reboot), How I Met Your Mother, and Twin Peaks.

Leif has also worked on recent feature films like Mortal Kombat, Bullet Train, Fantasy Football, Without Blood from Angelina Jolie, Finestkind, the Alien movie universe, the Scream franchise, Halloween, The War with Grandpa, Rocketman, Blood Moon, the Coen Brothers' The Ballad of Buster Scruggs, Under the Silver Lake, and the To All the Boys I’ve Loved Before franchise.

Born and raised in Los Angeles and also a European Union citizen, Leif is a Hollywood insider and multi-lingual authority on the content business worldwide. He prides himself on informed, holistic counsel at all stages of the pipeline - from business planning and company capitalization; through to intellectual property acquisition, creative development and on-screen fruition; and in turn to counseling on entertainment product monetization strategies to help his clients achieve long-term success.

Leif is a member of the firm's Out at Sheppard LGBTQ Group.

Honors

Top Entertainment Attorney, Variety's Legal Impact Report, 2020-2021

Top Entertainment Attorney, Variety's Dealmakers List, 2020

Recommended Lawyer for Media, Technology and Telecoms – Media and Entertainment: Transactional, Legal 500 US, 2020-2022

Top 100 Power Lawyer, Corporate Entertainment, The Hollywood Reporter, 2019

Southern California Super Lawyer, Super Lawyer, 2015-2018

Articles

Entertainment Law Blog

• "The Rise of Straight-To-VOD and the Fate of Box Office Bonuses," March 10, 2021

Media Mentions

Speaking Engagements

• Panelist, Rightsholders in the Evolving Film/TV Industry, Duke Law Sports and Entertainment Law Society Symposium, January 17, 2020
• Panelist, "Video/TV/Movies: Redefining Video Distribution: The Melting Pot of OTT, Cable and Linear Television," Digital Entertainment World Expo (DEW), February 4, 2019

Events

Memberships

San Diego Humane Society Animal Shelter (Pro Bono Client)

Christopher Street West Association and LA Pride (Pro Bono Client)

Legal Aid Foundation of Los Angeles (Pro Bono Client)

The Trevor Project (Former Lifeline Counselor)